How to Choose the Right Envelopes for Your Business

Posted on Sep 19 2011 - 10:53am by Peter Millikin


The success of a business largely depends on the image of that business. First impressions can go a long ways in generating revenue and being successful.

While people make a great first impression, often times, people are not the first contact prospective clients have with your company. Many times, the first contact consumers have with your company will be in a piece of paper.

This is why quality matters, and if you are looking for envelopes for your business, it is critical that you purchase business envelopes that will make an incredible first impression upon your clients.

In order to select the right envelope to ship in, you must consider all the different components of these packets. Before someone even touches your shipment, they will see it. This means that the size and colour will be the most important factors. Colour can be used to make your letter or packet stand out to the client. It will draw them in and place it above all other mail they have. It is such a simple thing to make your shipment stand out. Size is another consideration that accomplishes this. Size must compliment the design of the packet as well as function with the inside contents, but it will also make your information standout above others.

Once those considerations are met, you must consider weight and quality. You surely would not print important documents on light gram paper, just as you would want important messages to be on heavier weight paper. The same can be applied to your mailer. Your envelope quality and weight should reflect the message inside.

Lastly, the design of your mailer will be critical. You may be mailing many different types of things to many different people. Therefore, you will want a supplier that offers countless types of packages for your message. Having a broad range of considerations will help out tremendously. You will want to consider what graphics will be placed on the outside and any decorative art that may be added to it. You may want it plain or you may want special designs, it all depends on what image you want to display. Adding pockets or windows to your mailer will also assist others in finding it the way you want them to experience their first impression with your company.

All of these are very necessary when choosing something small but as very important as it will represent your organization for a long time. One last thing to keep in mind when considering buying business envelopes is that the supplier and store can make all the difference. Finding a reputable supplier with integrity will assist in getting the best possible quality, price and support in all future needs that you may have for this critical business need.

With thanks to Ace-Envelopes for the article. Ace – Envelopes are a supplier of over 700 types of plain envelopes, bespoke custom made envelopes, business envelopes and printed envelopes. To view the view range of their business envelopes please visit – www.ace-envelopes.co.uk and check them out!

What are your own thoughts about “How to Choose the Right Envelopes for Your Business”? Please leave a comment or share this article with your friends and followers by using the social buttons.

Read about the Author

Peter has received many accreditation's including many from the Times Online. As founder of You Could Save (2005) and What Stationers (2007) Peter regularly helps consumers and national organisation ‘save money’. He believes that the only successful way to bring people together online is to provide an open marketplace where people can all work together in a friendly, unbiased environment. You can contact Peter Millikin either through his Google+ account or via his websites.

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6 Comments so far. Feel free to join this conversation.

  1. Mailer-Watch September 26, 2011 at 4:23 pm -

    Hi Peter,

    I think you make a good point with regards to first impressions and most of the time within business that first contact is made via mail. With the current economic climate though everyone is looking for ways in which to cut down costs and waste. The envelope to me seems like such a waste, once it is opened it is disgarded straight way. Mailers are a much more cost effective way of sending one piece corresopondence such as Direct mail, Invoices, Payslips, Questionnaires etc. Mastermailer offers a range of self sealing mailers which are designed to be printed, folded, sealed and mailed in seconds.Its a one piece sheet that when folded (by hand) becomes the envelope. They not only saving the user money but also cutting down operation times by up to 50%. Like a business envelope they also look professional and can be personalised with companys logos and colour schemes. http://www.mastermailer.co.uk/en/mastermailer-self-sealing-mailer-products.html

  2. Blogger September 26, 2011 at 6:41 pm -

    I have heard of the method your talking about @mailer-watch and just watched the video on your website… It’s all interesting stuff. Can you enclose things in to the mailer too?

  3. Mailer-Watch September 27, 2011 at 9:14 am -

    Yes you can enclose sheets inside the mailers, however they would have to be 2 cm smaller in width than an A4 sheet of paper so that it fits inside the perforated edges. We send out cheques inside the mailers but use ones with out a window so the cheque doesn’t cover up the address.
    If you would like me to send you a range of free samples please email me your contact details and i can get some sent out to you. sales@mastermailer.co.uk

  4. Blogger September 27, 2011 at 9:31 am -

    Thanks @Mailer-Watch, I just wondered, I try and keep my businesses as paper free as possible. I try and offer everything electronically. EVEN meetings!! SKYPE saves me a fortune and the customer too.. NO travel, or minimal anyway! If you feel you could add any value to the blog then please get in touch with me. If you SKYPE then my ID is just: petermillikin

    Speak with you soon.

    Peter

  5. Mailer-Watch September 27, 2011 at 11:38 am -

    A paperless office wouldn’t that be great!! We too do everything we can to keep down paper usage but unfortunately there are some documents that need to be sent out on paper. That is why we are so proud be able to offer our mailers as an alternative to the usual paper and envelope.
    We would love to get involved with your blog, unfortuntaely we don’t have a camera in the office today for Skype but that can be arranged. We already have some blogs which we have wrote but have not published yet, would you like me to send them to you?
    Thanks
    Claire

  6. Blogger September 27, 2011 at 12:01 pm -

    I don’t use camera much just mic!! lol.. Yes please send anything over and I will taken a look.

    Thanks

    Pete

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