Stationery Companies Hammering out Hundreds of Outbound Sales Call

Posted on Feb 7 2010 - 7:42pm by Peter Millikin


Some businesses refused to take the internet seriously in the 90’s as they believed that consumers would never trust online sites over the long standing business relationships they had built up with customers over the years. Many companies left it far too late to reap the rewards of things such as an e-commerce website and even now are just realising the effects this is having on their business.

In 2009 some stationery websites still only offer basic information and many still don’t invest in search engine optimisation (SEO). The result is their company website is not even found in the first few pages of a search engine.

Providing the right information

The internet is a great place to supply information and introduce your services, especially via social media. Networking your business improves your chances of gaining attention.

Many sales companies are still focused on finding new business by hammering out hundreds of outbound sales calls, this is being met with negative responses from businesses receiving them and many have had to implement no names policies to cope with so many unsolicited calls.

Brand networking opens doors

Brand networking is something all businesses should be investing time with in 2011, especially if you are trying to increase opportunities and profits for your company. With the popularity of blogging and social networking sites like Facebook, Twitter, and LinkedIn the start of business is being done long before an outbound sales call is made.

Some organisations think Facebook and Twitter is about silly status messages and people tweeting rubbish. You control who you follow like you choose who you speak to when you receive an unsolicited cold call.

Blogging can provide consumers and businesses relevant content to spark interest, elements of participation on and offline starts a conversation or a debate. This can lead to a sale or an introduction to find your services of interest without making one call.

Read about the Author

Peter has received many accreditation’s including many from the Times Online. As founder of You Could Save (2005) and What Stationers (2007) Peter regularly helps consumers and national organisation ‘save money’. He believes that the only successful way to bring people together online is to provide an open marketplace where people can all work together in a friendly, unbiased environment. You can contact Peter Millikin either through his Google+ account or via his websites.

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3 Comments so far. Feel free to join this conversation.

  1. Mark March 8, 2011 at 11:52 am -

    I love cold calling, never get time to do any, I always look at it as adding fresh contacts (and hopefully customers) to my network. You never know the response you are going to get when you walk though a prospects door. Regardless of peoples misconceptions most receptionists and office staff are nothing but polite to sales reps.

  2. James Ashworth April 6, 2011 at 8:00 pm -

    We get many sales calls during the day and now put most of them to answer machine to free up staff time. Not all calls are from office supplies companies I can tell you!

    If we need a NEW supplier or want to bench mark prices then we are more than capable of doing our own appointment making as and when we are ready.

  3. Business Plus Office Supplies December 12, 2012 at 10:28 am -

    It is all about activity whether it be cold calling, social media or any other form of networking. The more people you engage the more sales you will make!

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