Some businesses refused to take the internet seriously in the 90’s as they believed that consumers would never trust online sites over the long standing business relationships they had built up with customers over the years. Many companies left it far too late to reap the rewards of things such as an e-commerce website and even now are just realising the effects this is having on their business.
In 2009 some stationery websites still only offer basic information and many still don’t invest in search engine optimisation (SEO). The result is their company website is not even found in the first few pages of a search engine.
Providing the right information
The internet is a great place to supply information and introduce your services, especially via social media. Networking your business improves your chances of gaining attention.
Many sales companies are still focused on finding new business by hammering out hundreds of outbound sales calls, this is being met with negative responses from businesses receiving them and many have had to implement no names policies to cope with so many unsolicited calls.
Brand networking opens doors
Brand networking is something all businesses should be investing time with in 2011, especially if you are trying to increase opportunities and profits for your company. With the popularity of blogging and social networking sites like Facebook, Twitter, and LinkedIn the start of business is being done long before an outbound sales call is made.
Some organisations think Facebook and Twitter is about silly status messages and people tweeting rubbish. You control who you follow like you choose who you speak to when you receive an unsolicited cold call.
Blogging can provide consumers and businesses relevant content to spark interest, elements of participation on and offline starts a conversation or a debate. This can lead to a sale or an introduction to find your services of interest without making one call.