Creating linkable content is important for your website

Posted on Aug 29 2012 - 7:42am by Peter Millikin

You have successfully written and posted a superb article on “Tips to becoming an office supplies authority” on your website. But how do you get the word out?

Linkable content means that your content is so awesome, the people who read it will post it to their social media sites, blogs, or even emails, thereby creating links back to your website for you. This is where websites really see their traffic counts jump.

Here are some tips to get you started on creating linkable content for your website:

Actively Seek Links

Let’s say you write a great piece on the benefits of a corporate blog. You know that one of your friends has been looking for information like this for their own business. So you email her with a link to your article. She loves the article and immediately sends links to three of her friends who also have a business. Bingo, you have created back links.

Another way to actively seek links is to pitch your articles to relevant bloggers. If you know of a blogger that routinely writes help type posts, contact them and let them know you have written an article you think they will find interesting. They may feature you as a guest blogger, or simply link back to your article in their own post.

Narrow Your Focus

If you wish to create links back to certain products, focus on one or two at a time. Instead of only having a picture, price tag and short description of your product, create a short review instead. A good example would be something I do with my “Funky Products” website if you look at ANY post I write my own unique description. Post this on your website, and again, actively seek links back to your review.

Create a Links Page

Readers enjoy websites that are interesting and full of great information. You need to realise that other sites and blogs can add relevant information to your own site, and provide links to these places. In the example on the Funky Products website, provide a link to another site’s review. By creating back links from your site to other sites, you promote goodwill between yourself and other site owners. They, in turn, are more likely to also post links on their site back to you.

Forget the Sales Pitch

You are obviously trying to run your business and make a profit. However, websites that are filled with promotional wording and are obviously trying to get you to ‘buy now’ at every opportunity are a huge turn off for most readers. Focus instead on providing relevant and interesting content for your readers. They will come to trust you and come back to your site for updates and new articles. When they have established that you are trustworthy, they will be much more likely to share links with their friends and family.

Write Something Funny

Sure, you are trying to promote your business and products. But sometimes a humorous post can generate more back links than any other type of article. It can be related to your business, or it can just be something funny you have done. Either way, remember that once the funny story has drawn a reader into your site, they may decide to stay awhile and take in the scenery.

Follow these tips to clean up your website today. Delete all those promotional words scattered throughout, and look at your content with a critical eye. Would your target audience find this article relevant, useful and linkable? If not, redo it or get rid of it. Building linkable content is guaranteed to increase the traffic to your site.

So, what do you think? Is this article linkable? Tell us how you create natural back links. Please leave a comment or share this article with your friends and followers by using the social buttons!

Read about the Author

Peter has received many accreditation's including many from the Times Online. As founder of You Could Save (2005) and What Stationers (2007) Peter regularly helps consumers and national organisation ‘save money’. He believes that the only successful way to bring people together online is to provide an open marketplace where people can all work together in a friendly, unbiased environment.

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